A VP of Forrester Research and author of key research on social technologies talks about the "groundswell approach" at the core of new applications which are part of "Web 3". People, it's said are connecting and taking power away from organizations.. though the authors suggest that companies can succeed in this world and take advantage of it. There are some areas on the economy with little impact so far, though where things are 'sold', this phenomena has or is becoming important in many regions of the world.
